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Lexus Created A New Luxury Standard When Introduced And Today Green Initiatives Are Gaining Ground

Brian Smith, VP Marketing LexusPaul and Elizabeth chat with Lexus’ Brian Smith, VP of Marketing. We talk with Brian just about every year in advance of when new models come out. This year we talk about green initiatives and how Lexus has partnered with some of the finest hotels and resorts in the country. According to Brian guests are offered a chance to drive some of the latest models along with extra perks like significant discounts on spas, dining and even special parking when they identify themselves as driving a Lexus. It’s a program that highlights the efforts made by both Lexus and hotels to make traveling greener. Many of the hotels are LEED certified and all have special green programs enhanced by their partnership with Lexus.