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In California It’s Time To Get Down To Earth With California Wine

podsquare_LPaul talks with Nancy Light of the California Wine Institute about how wineries in the state educate and entertain visitors during “Down to Earth” April. Think California wine is just red, white or rosé? It’s time to discover how “green” it is, too. Wine Institute has created California Wines: Down to Earth Month, a month-long, statewide celebration of California’s leadership in sustainable winegrowing and winemaking, featuring practices that are environmentally and socially responsible. This April marks the campaign’s second year.

Wineries across the state will engage consumers, policy leaders, media and trade with fun, sustainably focused festivities to learn about California wine’s eco-friendly practices and the people and places behind them. From Earth Day festivals and “green wine trails” to dog-friendly vineyard hikes, wildlife talks, horseback rides and eco-tours, the state’s wineries will highlight being green this April.

“Wine lovers can do more than taste; they can experience where and how wines are grown and made with our green-themed events this April,” said Robert P. (Bobby) Koch, President and CEO of Wine Institute. “We have made a long-term commitment to sustainability. Wineries and vineyards that produce nearly two-thirds of California’s winegrapes and wine participate in our California Sustainable Winegrowing program with more than 10,000 attending educational workshops since the program’s inception a decade ago. The scale of accomplishment is remarkable, as California is the world’s fourth-largest wine producer.”