Conversation With Tripadvisor’s Steve Kaufer

Steve Kaufer the creator and CEO of Tripadvisor , joins Paul and Elizabeth to discuss the success of taking the world’s largest travel site public. Steve talks about the beginnings and the challenges along the way. He also discusses how Tripadvisor has revolutionized the travel experience for millions and how transparency in the process of choosing hotels, through informed crowd sourcing, has evolved. He also talks about how the Tripadvisor family of companies has grown and helped change other components of the travel experience from cruising to choosing the best seats on a plane.